PRICE OPTIMISATION
Price optimization software for retailers to improve sales, margins and market position
XPLN provides retailers with automated repricing based on price recommendations from high-quality competitor data and intelligent pricing strategies. Gain a competitive edge and maximise margins and sales.
+12%
increase in sales
+10%
Buy Box share through improved pricing strategies

40hrs
saved per week with automated price monitoring
+5%
higher margins with smarter price optimisation
Trusted by leading retailers and brands
The challenges of e-commerce are growing – are you in control?
Key market challenges for retailers
More channels, less control
Product/price monitoring and optimisation across multiple platforms lacks transparency and is nearly impossible to do manually.
Stronger competition
More players in the market and competitors’ data-driven strategies make it difficult to stay competitive and get ahead.
Faster market changes
Without intelligent solutions, it’s almost impossible to keep up with current market trends and developments.
Higher customer expectations
Consumers expect the best price, constant availability, and a great shopping experience – or they’ll shop elsewhere.
Greater cost pressure
Tough market conditions, rising costs and inefficient strategies are challenging sales and margins.
Data overload
Managing vast amounts of data to derive clear insights and targeted actions is overwhelming and expertise in short supply.

The solution: Price optimisation software to maximise margins and boost sales
Offer the smartest price, not the cheapest. With our price optimisation tool, you can reliably automate the repricing of your products down to an hourly frequency. Our price recommendations are based on premium market data and intelligent pricing strategies to best achieve your goals. Stop manual pricing and invest your time in strategies and actions that drive your business forward. This will increase your sales and margins and strengthen your market position.
Built for enterprise
Optimise prices on hundreds of thousands of products every day. Our solution is designed for enterprise requirements such as high volume and frequency.
Agentic AI ready
Our AI agent extracts relevant insights from market data, sets goals, makes independent decisions and takes action to achieve those goals and improve your bottom line.
Custom pricing rules
Create custom pricing rules and smart logics for categories, brands, groups and tags down to the product level. Exclude irrelevant competitors and offers for a ideal goal-fit.
Seamless integration
Our price optimisation software is up and running in a matter of days and seamlessly integrates with your internal pricing tools to automate the rule-based price adjustments.
Premium price optimisation delivers the smartest prices for a better competitive position and increased e-commerce profitability*
+12%
increase in sales
+10%
Buy Box share through improved pricing strategies
40 hrs
saved per week with automated price monitoring
+5%
higher margins with smarter price optimisation
How XPLN’s price optimisation software transforms data into actionable growth

01. Define the what, who and how
Which products do you want to optimise across which platforms and at which frequency? Do you need different frequencies for different categories? Which competitors are critical? Implement pricing strategies for targeted price optimisation. We’ll guide you through this basic setup.
02. Data crawling of premium market data
Our intelligent algorithms with AI-powered product matching crawl all relevant digital sales channels worldwide to collect premium product data and structure it for analyses.
03. Data analytics for price recommendations
Identify which products are over-, under- or ideally priced based on competitive market data and your pricing strategies and receive a personalised pricing recommendation for each product.
04. Automated price optimisation
Automatically roll out the new price recommendation to all sales channels and watch your profitability soar.

Our solution for automated price optimisation
Offer your customers the smartest price in your strategy—across all channels, in real time. Our price optimisation software automates repricing based on high-quality competitor pricing data and intelligent pricing rules to boost sales, increase margins and strengthen your position in the global marketplace.
Get your free demo – see XPLN in action!
Experience how our price optimisation software can help your e-commerce business gain a competitive edge and improve your profitability.
Real-time price optimisation across channels
Custom pricing rules for sophisticated pricing strategies
German quality, GDPR compliant
Dedicated customer success partner

Sascha Budil
Sales Manager E-Commerce
Linkedin
Trusted by leading retailers